Valve Store
The Challenge
With a community of millions of players, demand for Valve gaming merchandise was massive. The gamemaker looked to partners for building and operating their official online merch stores. Valve chose WeLoveFine, a licensed merchandise retailer, and Imaginato to bring the store online in time for their annual DOTA2 competition, The International DOTA 2 Championships.
The Solution
Imaginato’s dedicated agile dev team implemented a robust storefront featuring Valve merch with fulfillment management, ERP integration, and infrastructure auto-scaling capabilities to support the scale of Valve’s user base. Various payment, Steam social login, and analytics were just a few of the other features built into the platform.
Key Screens
Site Optimization
Highlight
THE INTERNATIONAL WEBSITE
Having just completed its 7th season, The International is the world’s largest DOTA 2 gaming tournament in the world with total prize pool of over 20 million.
Valve has chosen Imaginato to create the site and are currently working hard to make it a great success.
Valve has chosen Imaginato to create the site and are currently working hard to make it a great success.
Components
TECHNOLOGY & SERVICES
INTEGRATION
Custom bi-directional NetSuite ERP Integration for products, orders, and customers.
PAYMENT
Online Payment Solution
AUTO-SCALING
SOA architecture, content and database caching.
ANALYTICS
Google Analytics
S3 AMAZON
Cloud Hosting and Image Serving
SOCIAL AND COMMUNITY
Facebook integration and community features including voting contests, conversations, and sharing.
SERVERS
Configure and maintain a fully scalable EC2 cloud server infrastructure.
The Results
Valve’s The International Secret Shop and Valvestore have been serving the Valve fanbase for over 3 years with millions in revenue annually.
WITHIN 1 YEAR OF LAUNCH
Overall Session Growth
63%↑
User Growth
70%↑
Pageview Growth
51%↑
Pageview per Session
126%↑
Bounce Rate
38%↓
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