Valve Store

Valve Store

Valve is the creator of some of the world’s most award-winning games including DOTA2 and operates the massive social gaming platform Steam.

The Challenge

With a community of millions of players, demand for Valve gaming merchandise was massive. The gamemaker looked to partners for building and operating their official online merch stores. Valve chose WeLoveFine, a licensed merchandise retailer, and Imaginato to bring the store online in time for their annual DOTA2 competition, The International DOTA 2 Championships.

The Solution

Imaginato’s dedicated agile dev team implemented a robust storefront featuring Valve merch with fulfillment management, ERP integration, and infrastructure auto-scaling capabilities to support the scale of Valve’s user base. Various payment, Steam social login, and analytics were just a few of the other features built into the platform.

Key Screens

Site Optimization

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Highlight

THE INTERNATIONAL WEBSITE

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Having just completed its 7th season, The International is the world’s largest DOTA 2 gaming tournament in the world with total prize pool of over 20 million.
Valve has chosen Imaginato to create the site and are currently working hard to make it a great success.

Components

TECHNOLOGY & SERVICES

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INTEGRATION

Custom bi-directional NetSuite ERP Integration for products, orders, and customers.
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PAYMENT

Online Payment Solution
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AUTO-SCALING

SOA architecture, content and database caching.
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ANALYTICS

Google Analytics
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S3 AMAZON

Cloud Hosting and Image Serving
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SOCIAL AND COMMUNITY

Facebook integration and community features including voting contests, conversations, and sharing.
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SERVERS

Configure and maintain a fully scalable EC2 cloud server infrastructure.

The Results

Valve’s The International Secret Shop and Valvestore have been serving the Valve fanbase for over 3 years with millions in revenue annually.

WITHIN 1 YEAR OF LAUNCH

Overall Session Growth

63%↑

User Growth

70%↑

Pageview Growth

51%↑

 

Pageview per Session

126%↑

Bounce Rate

38%↓

More Case Studies

Contact Us

Starting up? Contact Imaginato today to find out how we can help you build your next mobile app or platform.

 

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