Mighty Fine is a top US retailer of indie-designed apparel, collectibles, and more. Their eCommerce site, WeLoveFine.com, was launched in 2010. WeLoveFine is the online hub with the most creative licensed designs on the web.

The Challenge

With limited product and scaling expertise and no ERP integration, Mighty Fine needed a strong eCommerce technology partner to step in to prepare WeLoveFine.com for their next stage of growth online.

The Solution

We looked to provide Mighty Fine with a dedicated delivery team to handle a complete re-platforming, migration, and ERP integration effort. All design and development would be defined and performed in short sprints to provide maximum scope flexibility. We also looked to deeply integrate a robust social platform to support WeLoveFine’s strong community of artists and fans.

Key Screens


Fully responsive eCommerce and community website.

Social and Community

Facebook integration and community features including artist design submissions, voting contests, conversations, and sharing.


SOA architecture, content and database caching.


Custom SOLR implementation.

ERP Integration

Raymark ERP integration.


Configure and maintain a fully scalable EC2 cloud server infrastructure.

The Results

Imaginato worked closely with the Mighty Fine team in the design, development, and integration of a completely new replacement eCommerce platform that gives them room for massive growth while being flexible enough to accommodate their vision of a community-driven business. WeLoveFine.com is now a fully ERP-integrated and scaled platform capable of supporting millions of unique visitors monthly.

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