The Challenge

As one of the largest retailers of pet supplies in Hong Kong, Whiskers N Paws was poised to move boldly into online sales. After an initial attempt to launch an online storefront resulted in poor sales and retention, WNP turned to Imaginato for a comprehensive eCommerce implementation.

The Solution

Imaginato designed, developed and launched a full suite of products. Solutions included:

SAE POS system integration
Custom full page cache implementation for Community edition
Fully redesigned and optimized Magento responsive website
Custom bi-directional NetSuite ERP Integration for products, orders, and customers
Advanced security features
Configure and maintain a fully scalable EC2 cloud server infrastructure
Site analytics and business intelligence platforms

Key Screens

The Website

wnp_01

wnp_02

Increased performance and enhanced user experience through site and search optimizations.

Backend

Complete order management system.

Payment

SAE POS System Integration

Integration

Custom bi-directional NetSuite ERP Integration for products, orders, and customers.

Security

Advanced security features.

Servers

Configure and maintain a fully scalable EC2 cloud server infrastructure.

The Results

After just a few short months of feature development as well as UX and website optimizations, WNP has seen double-digit growth for revenue and monthly active users (MAU) as well as checkout conversion rates.