GEMFIVE
Hong Leong Group partners with Imaginato to create Lazada’s greatest competitor in Malaysia
One of Southeast Asia’s largest conglomerates, Hong Leong Group, wanted to launch an online marketplace for the region that offered quality, hard-to-find products for the exploding upwardly mobile class. Given the eCommerce boom in the region, precision and time-to-market was critical. The Group began an extensive half-year long search for an experienced full-suite, eCommerce partner that could implement a complex multi-fulfillment model marketplace in a short period of time.
Complete product design and prototype development.
Fully customized responsive mobile site development.
Custom support for multiple fulfillment model support including retail outright, dropship, cross-dock, and consignment.
Product catalog management and order management portal for drop-ship merchants.
Premium native iOS and Android Magento-integrated apps for discovery, buying and sharing products.
Credit card, online banking, COD payment integrations.
GEMFIVE launched after 5 months of initial development, offering a fresh, refined buying experience for high-quality consumer goods via direct as well as from hundreds of merchants. The GEMFIVE native mobile app UX designed by Imaginato was cutting edge, and it set the standard for how major competitors such as Lazada and 11street would eventually build their own apps. Within a year of launch, the company’s sales surpassed Zalora and Groupon in Malaysia and had earned a position within the top 3 of online marketplaces in the country.
