Launching and scaling one of Southeast Asia’s top on-demand home services platforms


The Challenge

ServisHero faced the enormous task of disrupting the entire home services industry in Southeast Asia by bringing the massive offline supply of providers onto a single mobile-first platform. The founders at ServisHero turned to Imaginato for our expertise in building out complex O2O technologies.

The Solution

  • Native iOS and Android consumer apps
  • Responsive React consumer web
  • Order management system
  • Web services
  • Multiple payment integration
  • e-Wallet
  • P2P messaging
  • Scalable AWS infrastructure implementation and support
  • Analytics integration

Key Screens

Top Integrations

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Order Management

A comprehensive backend solution for managing service requests.

Web Services (API)

Complete JSON-based web API for scalability and flexibility in integrating mobile apps and 3rd party systems.


Google Analytics, and Mixpanel integration for site analyticsand business intelligence integration.


Configure and maintain a fully scalable EC2 cloud server infrastructure.

The Results

Imaginato helped ServisHero to quickly launch its app-first business and has connected millions of customers to thousands of private services providers across 3 countries. Imaginato was instrumental in later transitioning the company from a non-transactional, quote aggregration model to on-demand direct, allowing the company to build towards a sustainable revenue generating business.

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