With a community of millions of players, demand for Valve gaming merchandise was massive. The gamemaker looked to partners for building and operating their official online merch stores. Valve chose WeLoveFine, a licensed merchandise retailer, and Imaginato to bring the store online in time for their annual DOTA2 competition, The International DOTA 2 Championships.
Imaginato’s dedicated agile dev team implemented a robust storefront featuring Valve merch with fulfillment management, ERP integration, and infrastructure auto-scaling capabilities to support the scale of Valve’s user base. Various payment, Steam social login, and analytics were just a few of the other features built into the platform.