Valve Store

Bringing game merch from a top name in online gaming to fans worldwide


The Challenge

With a community of millions of players, demand for Valve gaming merchandise was massive. The gamemaker looked to partners for building and operating their official online merch stores. Valve chose WeLoveFine, a licensed merchandise retailer, and Imaginato to bring the store online in time for their annual DOTA2 competition, The International DOTA 2 Championships.

The Solution

Imaginato’s dedicated agile dev team implemented a robust storefront featuring Valve merch with fulfillment management, ERP integration, and infrastructure auto-scaling capabilities to support the scale of Valve’s user base. Various payment, Steam social login, and analytics were just a few of the other features built into the platform.

Key Screens

Top Integrations

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Site Optimization


Having just completed its 7th season, The International is the world’s largest DOTA 2 gaming tournament in the world with total prize pool of over 20 million.

Valve has chosen Imaginato to create the site and are currently working hard to make it a great success.



The Results

Valve’s The International Secret Shop and Valvestore have been serving the Valve fanbase for over 3 years with millions in revenue annually.

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